1) Know Your Audience
Create a 3-line snapshot of your ideal customer so every decision stays aligned.
- Who are they (role, stage, vibe)?
- What problem are they trying to solve?
- Where do they already spend time (platforms, communities)?
Tip: Give your persona a name and a goal. If a post wouldn’t help that person today, skip it.
2) Define a Core Message
Make it easy for people to “get it” and repeat it.
Template: “I help [who] achieve [outcome] through [what you do].”
Example: “I help small businesses get clean, fast websites that feel human.”
Example: “I help small businesses get clean, fast websites that feel human.”
3) Pick Your Channels (and Do Them Well)
Start with one channel you can maintain weekly.
- LinkedIn for professional services & B2B
- Instagram for visual work & behind-the-scenes
- Email for nurturing trust & repeat clients
Rule: One consistent channel > five quiet ones.
4) Create Value, Not Noise
Teach, show process, and share proof.
- Quick how-to posts or mini case studies
- Before/after breakdowns of your work
- Client quotes and small wins (social proof)
5) Measure, Learn, Adapt
Track weekly:
- Top post and why it worked
- Where enquiries came from
- Questions people ask (content ideas!)
↑ Savesuseful content
↑ Repliesgood resonance
↑ Clicksclear CTA
Cycle: Post → Observe → Improve one thing → Repeat next week.